If you run an Ecommerce business, you’re most likely well aware of the increasingly necessary role social media plays in the evolution of online shopping. With 93 % of customers turning to social media to assist make buying decisions—and 90 % of them saying they trust product recommendations from their peers—avoiding social media merely isn’t an possibility if you would like to compete online.
Start With the fundamentals:
The ecommerce universe is driven by web site traffic, but attracting shoppers to your website through social media is simpler said than done. Achieving sustained success needs more than just tactics; it takes a social media promoting strategy that takes under consideration the following:
Set your goals:
You have to set benchmarks for what success will seem like before you even accept tackling tactics. Be as specific as attainable by setting measurable objectives that include the:
- Amount of traffic you wish to receive from social media
- Number of fans and followers
- Ratio of visitors to conversions
- Number and kind of posts compared to the number of engagement
- Ratio of audience growth and engagement to sales
As a benchmarking example, consistent with HUBSPOT’S 2015 SOCIAL MEDIA BENCHMARKS REPORT, firms in the consumer goods/retail/ecommerce business average 6.02 posts per week, have 370,321 followers, and average 11.4 interactions per post
Understanding customer content needs
You’ve got to understand what your prospects and customers need before you’ll be able to start posting content that meets those desires. Get insight by asking customers what they need to find out regarding and monitor your target audience’s interactions on social media sites.
Your website’s analytics offer a wealth of knowledge on customer behavior, as well as where your social media traffic is coming from, which kinds of content receive the most views, and when visitors have interaction with the content. you can use this information to post specific content at times that receive the foremost engagement on every individual platform. Before you create your social media strategy, remember to travel back and review historic performance to check what was most effective and mix that behaviour with new initiatives moving forward. this is how you discover best practices.
Sharing, not selling
Though more and more customers begin their purchasing journey on social media, most don’t visit social media sites with the intent of looking. Social media promoting could be about building relationships first; merchandising is a distant second. Which means you would like to focus on sharing useful data and establishing trust before making an attempt to do a sale. within the world of B2B sales, DECISION-MAKERS interact WITH five pieces OF CONTENT ON SOCIAL MEDIA before they’re ready to speak with a sales representative. a similar principle carries over to B2C eCommerce marketing.
As you develop your social media strategy, outline how you may approach tracking progress and dynamical behavior—such as creating reports, revising your plan, and communicating updates to team members frequently. Trends change and your social media strategy needs to account for them.
Top Social Media techniques
Once you’ve developed your strategy, use these twelve social media promoting techniques to boost traffic and grow your ecommerce business.
Optimize social media posts
Using high-conversion keywords in your posts can increase their visibility in search and thereby enable you to achieve an excellent larger audience than your direct followers. Perform keyword research to discover the terms consumers are looking out to search out content associated with your industry, business, and products/services, and then strategically incorporate them into your posts. Also, whenever potential, add a visual element to your posts to assist grab the attention of your busy, scanning readers.
Share the proper content
Sales pitches are a successful way to turn away customers. Instead, provide useful, share-worthy content that adds worth to your prospects and customers. Keep the experience social, interactive, and contextual, using your posts to inform customer stories, share news, and provide helpful tips. Balance promotional posts with ones that educate, inform, entertain, and place customer desires above your own.
Use your reviews
Let your satisfied customers do your social media promoting for you by sharing their reviews of your products. Reviews are powerful tools because prospects are more likely to be open to a product assessment when it comes from an objective third-party—such as a loyal customer. In fact, 88 % OF shoppers say they trust online reviews as much as personal recommendations.
Add social sharing buttons in strategic places
Adding sharing widgets like Facebook’s “Like” button to all of your product pages are often very useful for attracting customers who are further along within the buying cycle. additionally, think about inserting sharing buttons in outstanding areas in your site’s design. for instance, enable customers to share their review of a product with their Twitter followers or Facebook friends, or permit them to share a sales supply or maybe a sales confirmation email.
Use visual content
Image-based content is of course more engaging than text-based posts, making it good for promoting your business on social media. In fact, studies show that using pictures is that the most significant tactic for optimizing social media posts. create your product images shareable on sites that favor image-driven promoting, like Instagram and Pinterest (i.e., include Pinterest’s “Pin It” button on all images). you can additionally get creative and feature client selfies with products on your product pages.