I gone through many startups and brands in digital marketing, PR and social media, and therefore the biggest challenge for any startup is rising higher than the noise and grabbing that initial customer attention, whether you’ve recently launched, are getting ready to launch…
How does one go from zero to sixty?
How does one use digital marketing and PR to move together with your consumer base when you don’t have a client base yet?
How does one compete with alternative startups and brands that have already got the jump on you in your space?
How does one explain a brand new product or service and make people not only notices, but care and find involved?
Unless you’ve created something so distinctive, so earth shatteringly original and then required by everybody that word spreads like magic, or your investment partners are so famed that their story carries yours, you’ll have to fight it out with everyone else. Many start-ups turn to social media marketing due to the seemingly low barrier to entry and low cost. Whereas launching forward into social media will indeed be cheap, doing it effectively and producing results isn’t continuously so.
BIG BRANDS VS YOUR STARTUP
The most apparent distinction between brands and startups is that brands have already got millions of customers, several of whom also are fans. You don’t… yet. Brands even have name recognition, which plays an enormous part in both social media and PR as they fight for attention. You don’t. Nobody is aware of who you are… yet.
THE HIDDEN SECRET
Social media is sort of a stream that results in a river that results in an ocean. Your startup, products and services, are still at the highest of the stream. a number of your potential customers are within the stream, and most of them are within the ocean. you wish to induce from the stream to the stream as fast as you can before one among 3 things happens:
- Your cash dries up
- Your competition passes you by
- Your product or service becomes dated or irrelevant
- You fail and quit
The big secret is that you’re progressing to have to:
- Answer the powerful question “why ought to anyone care concerning what my startup does?”
- Answer that question with a “seismic event” to induce people’s attention (think amazing videos, contests, stunts)
- Include some component of paid tactics (think paid ad placements, paid influencers), combined with targeted PR (think web log and publication reach / appearances) at the beginning, to induce you there.
- Throwing up a free Facebook and Twitter account, making an “explainer” video and expecting a rush of attention isn’t a viable strategy. You’re getting to need to purchase some attention to induce off the blocks. The thinking here, is that you just ante up front, and go from “paid attention” to “earned attention.” That’s where you would like to be. That’s once the media, influencers and new customers begin searching for you!
ONCE YOU’RE THERE, HERE’S the way to stay THERE
This is wherever a well designed organic social media promoting strategy and consistent execution are available. Imagine if you’ll coordinate the ten things below in order that they run sort of a fine tuned engine!
-Focus on just the key social media channels that make sense for your product or service
-Keep creating and sharing content, like videos, photos, memes
-Invest in short-term paid ads to market content
-Engage influencers (and pay them if you’ve got to)
-Do regular giveaways on social media channels
-Make your likes, followers and subscribers into rockstars by advertising them
-Continue with PR / web log and publication reaching
-Measure results, what’s operating and not working, and double down on what’s working
-Stop doing what’s not working