Why isn’t anyone reading or sharing my stuff?” If you’ve ever created content for the online, you’ve probably asked yourself this question at one point or another. Your content’s “findability” is often an enormous part of this equation, but that’s not what I’m going to target today.
Another possible contributor to the current problem could be a lack of understanding (on the part of content producers) regarding how our brains will process based on the information.
As per the analysis of Brody Dorland (co-founder of Divvy HQ ) he have led to a stronger understanding of how our brains have evolved to do things expeditiously. once we encounter new information, the primitive elements (the reptilian or “crocodile” brain and also the limbic brain) kick in initial to answer queries like, “Can I eat this?” and, “Is this a threat to my survival?” If the answer isn’t that simple, the primitive brain will decide whether or not to kick the new data up to the neocortex, which handles such processes as human language and logical thinking.
That’s where visuals in your content get in to play. You can’t go right for the neocortex and expect good results; you have to catch the attention of the primitive brain first.
Seeing Is believing
Imagine you’re looking for the web, and you encounter a page with large blocks of text and no images. Within nanoseconds, your crocodile brain says, “this is about to be a painful read.” It then shuts down the need to read the page because there’s nothing there that commands your immediate attention.
Now, if that same page has a picture of a delicious chocolate cake or a group of attractive individuals, your primitive brain perks up to check what’s going on. pictures like these speak to primal desires. To grab the foremost attention for your content, begin by stimulating the primitive parts of the brain.
Think of your target audience’s neocortical as a club and their primitive brains as the bouncers. Visuals are your Highlight without good visuals, you’ll typically end up on the outside looking in.
Incorporating Visuals into Content
Of course, you can’t simply slap any visual into your content and expect results. you wish visual content to support the text and vice versa. Try these methods to make sure you’re exploitation visual aids to their fullest potential.
Don’t simply place an image of a juicy hamburger on the page if you want to promote a replacement concrete mixer. spend some time thinking about a way to express your details with an attractive graphic. Analyse the successful posts on both your topic and your intended website for posting, and take your cues from what you see conferred there.
Keep It simple/easy
Once you think on what kind of pictures you would like for your piece, consider ways that to create them appeal to the primitive brain. Could you show a group of engaging people in this setting? Consider how to make your audience associate with your visuals in a visceral yet positive way1.
Once you’ve got your idea in place, hire somebody who has the abilities necessary to supply a quality product. Get a graphic designer or other professional who is well-versed within the concepts of neuromarketing and visual storytelling.
Coordinate and Collaborate
To get all of your content operating together, you need your people operating together. Encourage your writers and visual artists to collaborate throughout the method instead of letting them work separately until the end.
Fit the Medium
A blog might not want more than a few of pictures, whereas a professional presentation requires clean-looking charts and graphics. Select visuals applicable to the setting during which you would like to present them. Those crisp, mathematical charts might convert investors, but on most general-interest blogs, they’ll simply appear as if additional noise for your audience’s crocodile brains to ignore.
A few visuals bring attention to your content, but too several visuals create it hard to digest.1 Even worse, if you go overboard on pictures, people might need trouble loading the page and close the tab before they ever browse what you’ve to say.
Remember: Your visuals ought to simultaneously grab your readers’ attention and additional the story you would like to inform. Appeal to the crocodile brain with catchy pictures, and then hold the attention of the neocortex by providing quality content. If you can do this, your content will finally get the attention it deserves.