Our general advice is to begin with the iOS platform first. Further, several apps ought to first launch on the iPhone itself. The reasons usually are driven by demographics, cost, and speed to market. In addition, during the first stages of any app, there ought to be a significant amount of learning concerning what is working and what is not working. Making an attempt to apply all that learning across 2 platforms—especially a tougher one in Android—is time and cost prohibitive.
For this reason in particular—and this relies on the quantity of capital raised—most early-stage start-ups today begin with iOS, then move over to android. Semil shah will give a good job summarizing why android is much, a lot of later for early-stage start ups. Though somewhat dated now, Robert Scoble also highlighted that several influencers are on iOS—and this continues to some extent these days. If you would like your app coated in the press, iOS is that the way to go (to start). More recently, the Coachella conference organizers stated that 90th of their attendees use iOS and their attendees are definitely reflective of influencer types
Choose android first?
Android first is smart if you are target audience is squarely cantered on android, especially in developing nations or certain segments of urban environments. It also makes sense once you’re tapping into or customizing an element of Android’s OS that is not accessible on iOS, once you may need to select the hardware itself that the app needs to run on, or when you need full control over all hardware and software components (these 2 things combined). I don’t, however, subscribe concept android lets developers “iterate faster” due to the shortage of approval time.
As covered above, it typically takes longer and prices more to develop android apps. on the far side that, there is minimal—if any—approval time whereas still being able to get the app to upwards of 1,000 testers throughout beta testing on iOS. Finally, it’s possible to possess seen dozens of approvals for an iOS app in the App Store by the time an android app is just launching
Starting on both platforms is more probably going to be a thought for companies that have more resources and are well-established. At the same time, we often have conversations with large firms or international brands about if a specific platform makes sense to start out first.
The reason generally comes back to the learning component mentioned in the previous blog. Even when pockets are deep, unless an app is dead straightforward, it ought to undergo a series of iterations before it becomes the proper experience for its audience
When to move to subsequent Platform
Once you’ve got perfected your core app experience, think about moving it to the next platform. I regularly point to the actual fact that Instagram was acquired for $1B and only had declared Instagram on android just about a week earlier.
What that points to is the second reason to think about moving to another platform: growth. If you’ve got metrics or market information that show you’ve got hit critical mass on one platform, targeting the audience of the next platform is immediately getting to increase your total user base size
Hopefully, the information involved within the consideration method is useful enough.If you’ve got different knowledge points you check out when addressing this subject, have more updated data, different scenarios worth mentioning, or anything else that can facilitate answer this question, drop us a note.